What's in Store

With more consumers focusing on deals rather than on the latest trends, there has never been a better time to revisit your listings so that more of your visitors are converted into buyers. In fact, a recent Shopping.com survey shows that improving conversion to sale is top of mind for most online merchants, as 73 percent noted this as their main priority. And if you consider campaign management very important for the success of your business, you’re not alone:
57 percent of online merchants will endorse your opinion!

Following these simple merchant tips will certainly help boost your conversion rates:

Check Your Content
Content is king; we’ve all heard that before, right? A Web page can do only one of two things: either it contains the content visitors want or it contains links for visitors to arrive at the information sought. Thirty percent of surveyed merchants believe that actively removing products that do not convert is a good way to improve performance on comparison shopping engines.

Improve Your Navigation
There is nothing more frustrating for consumers than not being able to find product details. Ease of navigation through your listings is a critical part of converting visitors into customers. In fact, twenty-eight percent of online merchants surveyed ranked navigation second most important to conversion rate.

Categorize Products Appropriately
It is highly recommended that you follow Shopping.com’s Merchant Account Center instructions to ensure titles and descriptions are accurate and images are clear. Twenty-eight percent of merchants rate this as the third most important step towards a successful conversion rate.

Overall, remember simplicity and consistency are the key to customer satisfaction. Happy sales!Purchase Ambien
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Green is the new black and not referring to the clothes in your wardrobe. “Green” and eco-friendly products are on high-demand.  Consumers are becoming more mindful about the environment and are looking for products that help keep Mother Earth healthy. 

Following are some tips to consider when determining which products to offer,online helping do your part:

-Provide environmentally friendly products that have an “Energy Star” rating, that contain materials grown organically without chemical pesticides, are made with biodegradable ingredients or have other characteristics that minimize adverse effects on the environment.

-Consider dedicating a portion of your Web site exclusively to eco-friendly products to facilitate access to your consumers.

-Donate a percentage of the proceeds from a given category of eco-friendly products to a charitable organization (i.e. proceeds from pink colored merchandise goes to Breast Cancer Foundation).

With Earth Day right around the corner, now is a great time to take advantage of offering environmentally conscious products like the ones listed below: 

Global Dog Natural Pet Products offer the Eco Bone Plush Dog Toy, in which the fabrin is made of 85% re-engineered recycled fibers.

eBay and CaféPress.com are among some of the merchants selling eco-friendly shopping bags. Don’t go to the grocery store without one!

Books-A-Million and TextbookX offer the Jennifer Robert “Good Green Kitchens” to help consumers create healthy, eco-friendly kitchen areas.

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