What's in Store

This week we’re thinking pink as we celebrate Breast Cancer Awareness Month. Here are some ways for you to help support the cause and show you care:

FitSugar gets excited about this Pink Ribbon Sports Bra as an October must-have. You can support your gals, while supporting wider access to mammograms. The Breast Cancer Site will cover one percent of a mammogram for every bra purchased. While that might not seem like a lot, those percentage points add up!

Splendora shouts to all of us bagistas about the “Shop pink” mantra and Rebecca Minkoff’s pink croc patent leather clutch to help support Breast Cancer awareness, research and survivors. I always knew that shopping could be wonderful and beneficial for everyone!

FabSugar drools over Breast Cancer Awareness Bling and Mauri Pioppo Sundari Necklace. Treat yourself to some adorable pink rocks for the cause. In addition to the myriad BCA cosmetics and makeup offerings, a number of companies have come out with cute jewelry and other accessories that contribute a hefty chunk.

StyleHive boasts about Privo’s limited edition ‘Ribbon’ flip flop, dedicated to finding a cure for Breast Cancer. $2 from each pair sold will be donated by Privo to The Breast Cancer Research Foundation. The upper straps feature the universal ribbon emblem in full grain leather. The billowy, synthetic wool lining offers added comfort and delicate femininity. The footbed border and embossed outsole feature the BCRF’s commitment to ’stepping toward a cure’. The EVA midsole gives you added cushioning with lightweight support.

eBay Giving Works hosts loads of charity auctions benefiting the cause. For example, Munchkin, Inc. has enlisted the support of a diverse group of celebrities to sign and decorate Munchkin’s limited edition pink bath ducks scheduled for auction in October. All auction proceeds will benefit Susan G. Komen for the Cure.

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As many of you already know, October is National Breast Cancer Awareness Month. As someone who has close personal ties to several breast cancer survivors, I hold the cause very near and dear to my heart.

According to the Susan G. Komen Breast Cancer Foundation, an estimated 178,480 of American women will be diagnosed with breast cancer in 2007 alone and an estimated 40,460 women will die from breast cancer in the U.S. in 2007. That is far too many.

I urge you to do your part to help support the fight against breast cancer, not just in October, but year-round. If you love the color pink, you can shop for pink accessories and apparel on The Breast Cancer Site’s Store. A percentage of your purchases will help fund mammograms for women in need through the site’s charity partners.

Additionally, Shopping.com’s consumer reviews site, Epinions.com, is also stepping in to support the cause. Epinions will donate $1 to the fight against breast cancer for every entry in its October First Review Write Off. Details here.

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